The company behind Fello
A consumer products company designing for everyone.
OmniCore LLC builds commercially viable household products rooted in universal design — proving that solutions built for overlooked communities create better products for everyone. Fello is where we start.
"Accessibility is no longer an afterthought. It's the standard we build to."
The OmniCore principle
Flagship product
Fello: our first proof point.
Fello is a patent-pending laundry transport system designed to make moving laundry safer and easier for wheelchair users. It's the result of two years of user research, occupational therapy collaboration, and iterative prototyping — and it's the product that proves the OmniCore approach works.
Explore Fello →01
Design with, not for
Every product is co-developed with the communities it serves — through user research, clinical partnerships, and iterative testing.
02
Universal by default
Solutions built for accessibility make everyday life better for everyone — from the curb cut to the automatic door to the laundry hamper.
03
Consumer-grade craft
We build for the mainstream shelf, not the medical catalog. Materials, finish, and price meet the standard of any product in your home.
Founder
Anna Reinhardt
WMU Presidential Scholar for Industrial Design.
Recognition
1st place, Venture Studio
Winner, WMU Venture Studio Pitch Competition.
Protection
Patent-pending
A protected, purpose-built transport system.
The road ahead
Fello launches direct-to-consumer, followed by partnerships with occupational therapy clinics and durable medical equipment providers, then expansion into national retailers. Beyond Fello, OmniCore is building a portfolio of accessibility-driven consumer products — because universal design isn't a segment. It's the future of the household aisle.
Partner with OmniCore